Kolkata: Growing at a compound annual growth rate (CAGR) of about 35 percent annually, Indian non-carbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including fruit drinks, nectars and juices etc, a study conducted by ASSOCHAM said. Factors that have fuelled this industry’s growth are greater disposable incomes, particularly in urban areas; consumers are seeking healthier beverages even if they are relatively more expensive, due to their positioning.
The juices market in India is dominated by Dabur’s Real fruit juices and PepsiCo’s Tropicana has a 45 percent market share. Real is the market leader in the packaged fruit juices category with over 50 percent market share.