India Tribune

Saturday, Aug 30th

Last update:07:03:39 AM GMT

Headlines:
Serving the Asian Indian community in the US for over 36 years. ***** Established in 1977 ***** Published in three editions - Chicago, New York and Atlanta. ***** Reaches over sixty thousand people every week.
You are here: Home India Business PepsiCo launches new campaign

PepsiCo launches new campaign

E-mail Print PDF

New Delhi: Beverage maker PepsiCo on January 29 announced a new theme and tagline for its flagship brand — Pepsi cola — called “Oh yes abhi,” which brings together three of its most well-known faces together. The series of new campaigns has actors Ranbir Kapoor, Priyanka Chopra and Indian cricket captain M.S. Dhoni featured together in what the company says are “moments of impatience.” The new theme replaces the “change the game” theme, which PepsiCo had been using for two years. The multi-media campaign will go live on February 1, across media, according to the company.