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PepsiCo launches new campaign

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New Delhi: Beverage maker PepsiCo on January 29 announced a new theme and tagline for its flagship brand — Pepsi cola — called “Oh yes abhi,” which brings together three of its most well-known faces together. The series of new campaigns has actors Ranbir Kapoor, Priyanka Chopra and Indian cricket captain M.S. Dhoni featured together in what the company says are “moments of impatience.” The new theme replaces the “change the game” theme, which PepsiCo had been using for two years. The multi-media campaign will go live on February 1, across media, according to the company.